Outsourced Success: The Case for Strategic Marketing

In the competitive landscape of today's business world, it's crucial for companies to have a strong marketing strategy in place to drive success. This is where strategic marketing consulting plays a key role.

Marketing isn't about luck, it's about carefully planned strategy. Successful marketing strategies must be well-researched, data-driven, and cohesive for optimal outcomes.

Outsourcing marketing strategy to a trusted analyst is an opportunity to do more with less. Businesses can tap into resources without hiring full-time marketing staff.

According to Marketing News Canada, 28.7% of marketers agree that "the reason marketing had to be outsourced was due to shrinking teams. Working with external agencies provides flexibility, enabling companies to scale their marketing efforts based on current needs and economic conditions".

Outsourcing strategic marketing initiatives is a must. Marketing News Canada states that "over the last year, 46.2% of marketers have outsourced part of their marketing to an agency, specialist, or consultancy."

Is outsourcing your marketing strategy the right idea for your business?

Many businesses lack the in-house expertise required to be a jack-of-all-trades in the marketing department. Increasingly, our economy is becoming a gig economy and is highly diluted. Everyone is an entrepreneur these days, and there's money to be made on Instagram, Airbnb, Etsy, and other gig operators.

Consider how YOU can stand out.

Strategic marketing planning is the ability to leverage data analytics to drive results: increased sales, greater demand, greater brand awareness, and the list goes on.

At Refine Strategic Consulting, we offer top-notch strategic marketing consulting, and business planning services to help businesses thrive in today's competitive market. Contact us today to learn more about how our strategic marketing consulting services can benefit your business.

Sources:

Jelly, O. (2024, August 9). Cut the Fluff: Strategic Marketing Insights that Drive Real Results. Marketing News Canada. https://marketingnewscanada.com/news/strategic-marketing-insights-that-drive-real-results

Startups Are Making the Global Gig Economy Bigger. But Can They Make it Better? (SSIR). (n.d.). (C) 2005-2024. https://ssir.org/articles/entry/gig-economy-startups-workers